BENJI
Tools: Google forms, Figma, Miro, Illustrator
Project Scope: Interactive Design Course
Duration: One semester
Team: Teamwork
Role: Concept, Competitive analysis, User surveys, Personas, Prototype
A partnered project that was born - two months before Apple Pay was brought to Israel - in an effort to transform physical credit cards into a single, digital wallet solution. All types of credit cards found in a standard wallet are supported on the app, which enables users to track their financial expenses conveniently.
Solution
Creating an smooth, seamless payment experience in a modern age where mobile phones are more accessible than wallets.
Users face challenges related to the inconvenience of carrying multiple physical cards, slower transaction processes, and security concerns associated with traditional payment methods.
Problem Space
Innovating an interactive digital wallet experience that stands out from other competitors by gearing towards Gen-Z users as the target audience.
Ideation
A thorough study of the apps available in the market was executed and 168 participants were surveyed to design a cutting-edge product.
The results? 85% of people pay with credit cards and 70% of people hold four or more cards, which they use daily.
Research
App features
Swipe, swipe and swipe
Gen Z users - you'll feel at home with Benji.
Swipe your way to pay. We've utilized swipe-gestures to allow a smooth, interactive experience when making your favorite purchases.
Landing page
User rewards, gift-card alerts, and budget goals
Benji isn't just a digital wallet - Benji is that friend who's really good with finances. Users are offered rewards for sticking to their budget and credit limit. Uniquely designed, the app features alerts that are prompted for expiring gift cards to ensure they are redeemed and not lost.
